Betterfly
Creating waves of
positive change
OVERVIEW
I have worked at DesignStudio on a range of projects over the span of several years. Most recently I worked with them on the brand re-fresh of Betterfly.By rewarding people’s positive habits, Betterfly is transforming insurance from a product we use when things go wrong, into something that companies can use to protect their workforce. This relationship empowers each person to build a better everyday for themselves—and a better world for everyone. This triple-win was made possible through many innovations that weren’t always easy to communicate, so we worked together to ensure we tell each part of this story right. In the process, we designed a brand that beams with energy, captivates people, and inspires meaningful change.
My role on the project was to help them extend the graphic language of the identity by coming up with different expressive states that the Betterfly Energy (their key brand asset) could convey. This helped to systemise the brand and opened up a breadth of opportunity for varied communication.
AGENCY
DESIGN STUDIO
ROLE
SENIOR DESIGNER