Beyond 90 are an engagement agency with a simple mission - to engage fans beyond the duration of a sports event in order to create a long term and loyal relationship. Each great moment shared creates a story & we help fans, clubs & rights holders tell those stories.

We call this: ‘Storytelling Beyond 90 Minutes’

Over the course of a year I partnered with production agency Beyond 90 to execute a range of projects from concept to delivery for Manchester City Football Club. 

As lead designer, I worked with the team on a range of outputs including: experiential design for fan activations ⁃ set design for kit launches ⁃ campaign identities for MCFC promotional activity ⁃ large scale print campaigns ⁃ editorial design for print publications.

I also designed, produced and delivered a major photography exhibit that took place in Manchester City Centre to celebrate City winning the league and both cups. 

I worked with a production crew to source and build the exhibit, and worked closely with MCFC’s official photographer to curate the exhibition content. Over the course of 2 weeks 25,000 people visited the exhibit. 

Daniel Johnston design lTD