BT
BEYOND LIMITS 


Over the duration of over half a year at BBH/ZAG worked across a number of brand development projects for BT.

This included leading the development of all top-level brand communications into a cohesive visual/strategic framework, the creation and deployment of a robust design system when delving deeper into the brand experience, and translating the brand into the realm of BT Sport.





TOP LEVEL COMMUNICATIONS
I created a system and details on how to create and craft all top-level executions. The logic detailed how to use hero imagery, products, typography, full-bleed photography and multiple objects/characters. This was also developed with logic around how to create layout/executions.  

‘Striking Singularity’
‘Portal x Product’
‘Photography with Purpose’
‘Mindful Multiples’
‘Type First’


ESTABLISHING SYSTEMS 
I worked on the UX/UI of digital product moodules creating a system for BT’s direct response marketing framework. 





BT SPORT
As an additional project, I worked on the development of the brand into the realm of BT Sport. 



Daniel Johnston design lTD