Frasers Plus
More of what you love
Over the course of six months I worked on the visual identity for ‘Frasers Plus’, Frasers Group’s flagship financial services product.
The product sought to unify the customer experience across Frasers Group’s consumer brands (Sports Direct, Flannels, House of Fraser, Game and Evans Cycles) - offering credit options, unique rewards, refferals and discounts.
I concepted and developed the ID, creating a unique and vibrant consumer brand. As well as creation of the visual identity, this project included design for the product itself, working closely with the UI team to define how the brand could be applied across the Frasers Plus app.
VENTURE THREE
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CREATIVE LEAD
Part of the challenge was flexing the brand langugage across the product - I worked on this in tandem with the digital design team.