FRASERS PLUS
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OVERVIEW
Over the course of six months I worked on the full visual identity for ‘Frasers Plus’, Frasers Group’s flagship financial services product.

The product sought to unify the customer experience across Frasers Group’s consumer brands (Sports Direct, Flannels, House of Fraser, Game and Evans Cycles) - offering credit options, unique rewards, refferals and discounts.

I worked on the project from ideation, development then delivery, creating a unique and vibrant consumer brand. As well as creation of the visual identity, this project included design for the product itself, considering how the brand could be applied across the Frasers Plus app. 






UI KIT

Part of the challenge was flexing the brand langugage across the product - I worked on this in tandem with the digital design team. 




BRINGING IT TOGETHER
Daniel Johnston design lTD