Frasers Plus
More of what you love
The product sought to unify the customer experience across Frasers Group’s consumer brands (Sports Direct, Flannels, House of Fraser, Game and Evans Cycles) - offering credit options, unique rewards, refferals and discounts.
I concepted and developed the ID, creating a unique and vibrant consumer brand. As well as creation of the visual identity, this project included design for the product itself, working closely with the UI team to define how the brand could be applied across the Frasers Plus app.