The Open: 150
Everything has
led to this
The Open Championship is the oldest golf tournament in the world, and one of the most prestigious. I worked on the design development of the identity for the 150th anniversary of the competition.
“The identity tells the story of golf’s journey, which began in 1860 at Prestwick with the first Open, all the way to present day with the 150th at St. Andrews. Everything has lead to this.”
My role included design development, creating a coherent system for how the brand was used and the creation and delivery of a full set of brand guidelines.
ZAG/BBH
ROLE
SENIOR DESIGNER